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Public Space and Delight…from VW?

By 10/19/2009September 10th, 2014Gilda's Posts, Public Space

Question: Will more people take the stairs if it is turned into a piano?

Answer: Yes.

Question: Will more people throw away trash if the trash can sounds like a 1,000 foot well?
Answer: Yes.

Check out these videos from VW’s new branding campaign.

Piano stairs

Trash can

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