Dr. Pop


Dr. Pop Blog

Public Space and Delight…from VW?

10/19/2009 by Gilda Haas - No comments


Question: Will more people take the stairs if it is turned into a piano? 

Answer: Yes.


Question: Will more people throw away trash if the trash can sounds like a 1,000 foot well?
Answer: Yes.



Check out these videos from VW’s new branding campaign.


Piano stairs



Trash can



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